ABOUT MODAL
Modal is a digital agency that specializes in user experience design and social media.
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Montgomery
COLLEGE
Investing in Students via User Experience
Hundreds of pages of interview transcripts, four sets of user types, and multiple of rounds of user testing with college administrators and students equals a custom experience so rich that the results changed perception. How do you sum up months of discovery with a client who understood the value of user experience? With fondness, that's how.
While working closely with our partner NewCity, Modal was asked to provide user experience services to Montgomery College. Fondly referred to as MC, their web team made a significant investment in a user-centered design approach because they knew the difficult battle ahead of them. And like many large corporations, higher education is not immune from the pains of change. Redesigning the web site was an exercise in research-based decision making.
The key deliverables: wireframes and sitemap paled in comparison to the process it took to get there. It was a journey of discovery with 17 year old seniors in high school, existing students, guidance counselors, and professors that illuminated the true value that MC offered. It was a great school that helped each student get to where they needed to be by making an investment in them where they were. We couldn't have told a better story.
Take a look at MC online.
